Getting Away From Hype

Webster’s defines “hype” as something either “greatly exaggerated publicity intended to excite public interest in something such as a movie or theatrical production” or “somebody who or something that is extensively publicised.”

The latter is not a bad thing, and in fact can be good in this day and age when being recognized and having good advertisement is key to success but when as with most modern myths the truth becomes exaggerated to the point that the underlying message is not only overshadowed but in many cases has completely lost any good that might come of it. This is what is happening in many cases with online internet marketing and business opportunities today.