Targeted Triumph: Unlocking eBook Sales Through Audience Focus

The rise of eBooks has transformed the literary landscape, providing authors with unprecedented
opportunities to reach audiences directly. Over the past decade, technological advancements have facilitated the creation, distribution, and consumption of digital books, making them accessible to a global readership. The convenience of eBooks, available on various devices such as tablets, smartphones, and eReaders, has fueled their popularity, leading to an increase in both selfpublished and traditionally published titles. This shift has not only changed how readers engage with literature but has also prompted writers to rethink their marketing strategies and audience targeting.